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Fashion Conscious Black

“Sheraton Four Points, built on a site near Times Square in Midtown Manhattan, called for a building responding to the area’s glitzy image and increasingly high-end commercial development area. Matte black glazed brick makes this statement. What color is more New York than black? Gene Kaufman Architect pioneered the resurgence of black brick in NYC more than 10 years ago, cladding numerous buildings. The glazed finish adds a newer dimension, reflecting the City, including the hotel’s elaborate, colored night lighting. During the day, the strong brick color, with mortar to match, provides contrast to a yellow rooftop balcony and entrance, creating a dialogue between the 33-story tower and these bright elements. From the NY Times building up the street, journalists view this glistening and elegant building. A great vantage point from the street, juxtaposes the Marriott Fairfield immediately adjacent, with its fire engine red glazed brick, setting off both buildings to maximum advantage. – Gene Kaufman, AIA, principal Gene Kaufman Architect”
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